You landed a creator who fits your brand perfectly. Their content is fire, their audience loves them, and you’re ready to move forward. Then the question hits: what exactly do they get paid — and what do you get to do with the content after? UGC deals live and die in the contract. And the … Read more
Every UGC brand deal creates a legal obligation you might not be tracking: disclose the paid relationship on every post. One miss, and you’re looking at a potential $53,088 fine per violation per the FTC’s current penalty amounts. Run 20 deals with 5 posts each and a 95% compliance rate? That’s 5 missing disclosures and … Read more
Here’s the thing nobody tells you about UGC: most creators lose the deal after the handshake. The pitch absolutely crushes it. The brand is excited. They say “let’s go.” And then… crickets. Actually, not crickets — a messy back-and-forth about video length, hooks, formats, whether raw footage is included, and oh yeah, did you send … Read more
How To Build A UGC Portfolio That Wins Brand Deals Here’s a truth that might surprise you: brands don’t hire creators based on follower count. They hire based on the portfolio. A well-structured portfolio tells a brand three things in the first ten seconds — that you understand their category, you can produce at their … Read more
You Read the Contract. But Did You Actually Read It? Let’s be real — when a brand sends over a contract and the payment number looks right, the instinct is to scroll to the signature line and move on. I’ve done it. You’ve probably done it. And honestly? That’s exactly what the brand’s legal team … Read more
If you’re a UGC creator who’s been whitelisting content for brands, I’ve got a question for you: are you actually tracking your whitelisting codes? If you hesitated — even for a second — this article is for you. Because the real cost of not tracking those codes isn’t just a few lost dollars here and … Read more
Most UGC contracts say the brand can use your content for ‘marketing purposes.’ That is not a clause. That is a blank check. Here are the five clauses that protect your revenue.
Most creators log the shoot date and the payment amount. That captures 30% of the deal’s financial data. The other 70% lives in three separate rights windows. Here is the tracking system that fixes it.